How do REALTORS^® find Buyers?

“When a homeowner tries to sell “By Owner”, they basically use two techniques to get the word out. They place a “For Sale by Owner” sign from the local hardware store in the front yard, and run classified ads in the local newspaper. When a seller lists their home with a professional real estate agent, however, a very sophisticated process begins in order to generate a successful sale.

REALTORS^® have a backlog of prospective buyers who are looking for homes in their local market. Through the Multiple Listing Services, the agent cooperates with other brokers in the area, who will make appointments to show your home to their prospective buyers. Professional REALTORS also combine direct mail, telephone calls, a variety of advertising media and specialized promotional techniques to reach the sales market. We use the Internet for broad exposure for our properties. In is way we create activity on our listings that help them to sell quickly — and for top dollar.

If there is a move in your future, I am ready to serve you.” Jo Ann Taylor, REALTOR^®